TV hook or free voice?!

Artistic Frustration, this determining aspect for a Unique Art

The radio hook, which later became tele-hook, is the program par excellence for discovering singers with undeniable talents. Born in the radio years in the 30s, until becoming popular in the 50s, the radio-hook, initially organized as a traveling song festival, gave way to the tele-hooks which attracted, since their appearance, more candidates and viewers thanks to the originality of their concepts and the artistic reputation of their winners.

Today, the tele-hook which seems to be the only means of judgment and evaluation of the performance and the beauty of the voice, does not stop arousing the disappointment and the annoyance of the televiewers and observers, but especially of the candidates in competition. Although they have provided us with names of great caliber, these television programs have developed the feeling of “Artistic Frustration” creating more frustrations over the years. Viewers are a big part of it.

When talent becomes free, far from "chained" television

The digital world is growing and shaping everyday habits and uses. Fortunately and thanks to the Internet, young people, this increasingly dreamy and talented target, are turning to the web, especially social networks to showcase their talents to those who will appreciate it. On Youtube, Facebook, Instagram, TikTok … the creativity of the mind goes up a notch. Creators never cease to impress us with content posted or shared, reaching beyond the borders of where they were born.

Dominic Caristi confirms this when he said that “Young people who want to be music stars now have this hope of making a video, posting it somewhere and getting attention”.

A finding justified by the disaffection of the public, young in particular, vis-à-vis tele-hooks generally broadcast live at a time when series, documentaries and other television programs maintain the rating thanks to the television service in replay.

Artruffle, from conviction to solution

For ARTRUFFLE, the uniqueness and singularity of artistic taste and appetite are not to be discussed. They make each individual a unique artist who reveals himself by savoring Art or even better by creating it.
Confirmed in its conviction, ARTRUFFLE works for artistic freedom and combined judgment with the aim of raising the curtain on the best of revelations.

Confortée dans sa conviction, ARTRUFFLE œuvre pour la liberté artistique et le jugement conjugué dans le but de lever le rideau sur les meilleures des révélations.